Wednesday, September 13, 2006

Cool ad campaign


Throughout Paris we have bus stops (called Abribus) with a space for ads on one end. Generally advertisers only use simple posters to promote their products. But lately they came up with a cool idea: show the real product in lieu of a photo as you can see on this ad for the women fashion brand Mango. I took this photo on rue de Rivoli (1st arrondissement). I love advertising when it's so creative. More photos on the making of.

33 comments:

  1. Oh, yeah, that's pretty cool. Simple, effective, nice. By the way, Eric, have I ever told you how much I love your night shots? Really :-) Mine almost always come out kind of blurry and orangey. Hard to get a good night shot! You make it look easy.

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  2. Wonbder if there could be an outbreak of vandalism / theft? I'm sure that's what wpuld happen here!

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  3. What a cool concept! I wonder if the glass is unbreakable?

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  4. My first rip to Paris was in September and the weather was glorious. This year, I will be there in early October and I am hoping for a repeat performance.

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  5. > Tomate. thanks. BUT... To end up with this photo I had to take about 50! I don't carry a tripod with me all the time so I have the same blur problems as you. And for this one I also had to fight against the reflexion. And that was actually the hardest part.

    > Sally. Funny I did not think of that. It's in a very central and busay area so I suppose the risk is more limited. But maybe, like Rickemmanuel asks, the glass is unbreakable.

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  6. Like Sally mentions, I cannot imagine this type of display going without vandelism or theft except in an area such as along Rue de Rivoloi or St. Germain. I certainly doubt it would last here! A great concept, though.
    -Kim

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  7. Ah, you're right, reflexion is a REAL pain in the neck! Good shot!

    I think they use extra heavy duty glass for these things. There was an ad in Canada (or was it in Belgium?) just like this one but they stuck dollar bills in there (or the local money) between the glass to prove how tough it was. Does anybody remember that ad? It was about a year ago?

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  8. Cool picture!
    It's a very clever idea to let you see the actual product and not a picture in a poster!
    Fashion is everywhere in Paris, even in bus stops!

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  9. Wonder how long it will be there before someone tries to steal it?

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  10. Excellent idea ! Ah, Paris's creativity. Funny I hadn't thought of the theft question either...

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  11. Ooooooo I just LOVE this! Almost makes me want to be a vandel..
    ParisBreakfasts

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  12. Great shot, Eric! It definitely grabs your attention.

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  13. A really clever idea, in fact, I think it's an excellent way to put "show window" around the city in a comparatively cheaper way

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  14. This is real advertising and quite eye catching. I immediately thought of the Louis Vuitton building that looked like a huge valise. That fascinated me. Did they ever finish the renovations yet?

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  15. It's funny for me how many memories of visits to Paris include the adverts I see there on the street and in the Metro.

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  16. Have any of these sites been vandalized? That was my first thought before I read any of the comments. Good photo!

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  17. don't you think people would break the cases in an attempt to steal the clothes? or is it too public for that...

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  18. Oh, yeah, Chrislate, there is one ad that I remember particularly well. One of many things I love about Paris.

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  19. ...or, peut etre, I should say two of many things...

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  20. Mango is pretty popular among girls in Hungary. :)

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  21. ChrisLate said...
    It's funny for me how many memories of visits to Paris include the adverts I see there on the street and in the Metro.
    ... I have found the ads in the Metro one of the best places to pick up new vocabulary in French. You have the picture, the words, and nothing else to do while waiting for the train to come!

    So far, no signs of clothes hanging from signs in the Metro yet!

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  22. Yes, Michael, I share your educational method. I studied the ads often in the Metro. But, I can't believe that after all the time you've lived there, you're not yet fluent in French! I'm ready for my second round of lessons in October. Maybe I'll visit again next year...?

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  23. It's funny how you all thought of vandalism. I did not even think of that for a minute and though I have been living in Paris for a long time so I know what vandalism means! In fact I think the glass is strong enough to resist, plus I don't think the coat is actually worth a lot.

    But it' will be interesting to see how long it'll last. I'll keep you posted.

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  24. Love it, haven't seen that down here in Marseille! Only a matter of time, what a fantastic PR idea!!

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  25. You do that in Guatemala City, and you will have broken glass or plexiglass next morning.

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  26. Postdata: Vandalism was the firt thing that came to my mind after looking at your photo.

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  27. http://image.blog-24.com/162656.jpg

    En Suisse, il y a aussi eu une campagne publicitaire de ce genre, sauf que c'était pour promouvoir un verre incassable...

    In Switzerland, there was a similar publicity campaign, but the purpose was to promote an unbreakable glass.

    (Correct the mistakes if my English sentence is wrong)

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  28. Actually this picture was taken in Canada not in Switzerland.

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