You probably all know Perrier water, the sparkling water that costs the price of a cocktail, but sounds soooo French ;-) to order at a café. Well it's currently celebrating its 150th anniversary and, to celebrate, they are running a huge ad campaign on TV and in the streets. They also have a Warhol limited edition that you can see in the poster that I photographed in the 13th arrondissement. The nice part, for a French at least is that we also get to see again all the fabulous Movie theater and TV ads that they have been running for the last 30 to 40 years. Including this one from 1976, that I remember having seen live before it was banned for being a little too... graphic!
Thursday, July 25, 2013
Perrier's anniversary
You probably all know Perrier water, the sparkling water that costs the price of a cocktail, but sounds soooo French ;-) to order at a café. Well it's currently celebrating its 150th anniversary and, to celebrate, they are running a huge ad campaign on TV and in the streets. They also have a Warhol limited edition that you can see in the poster that I photographed in the 13th arrondissement. The nice part, for a French at least is that we also get to see again all the fabulous Movie theater and TV ads that they have been running for the last 30 to 40 years. Including this one from 1976, that I remember having seen live before it was banned for being a little too... graphic!
Tags
13th,
Ad campaign,
Advertising,
Celebration,
French tradition
Photographed at
13e Arrondissement, Paris, France
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I only drink tap water!
ReplyDeleteI have never seen the 1976 add. Very cleaver and funny!
ReplyDeleteoh my gosh that ad is hysterical!
ReplyDeleteI'll bet that ad was made by a man. :~} And I'm with Stefan—tap water, please.
ReplyDeleteI bet too Alexa LOL!
DeleteAh,la main! Nice subliminal ad, a little too graphic...even for these days! Ü
ReplyDeleteYes it's hard to think it was originally run in 1976!
DeleteAnniversary Perrier bottles are on the store shelves in Florida - I like the new look and do enjoy 'my' Perrier!
ReplyDelete