Saturday, April 11, 2009
The multiple faces of the French police
When you think of the police, aren't you more likely to picture the guy who just gave you a parking ticket than the one who watches over your neighborhood? Why? Because they have an image problem! How do you fix this? With better communications. Like, for instance, this new years best wishes video message, or with this huge plastic canvas hanging on the front of La Préfecture de Police (the main Paris police building) on the Ile de la Cité. It shows all the faces of police(wo)men, from the one that dives into the Seine to rescue people who fell into it, to the one who clears mines, without forgetting the civil servant that issues your passport.