Wednesday, March 21, 2007
Inside the TGV
This morning I had to go out of Paris to attend a seminar in Tours (west center of France) and I went by train, more exactly by TGV (bullet train). Before the departure I took this photo, at the station (Gare Montparnasse). I then noticed how they painted straight lines on the train to emphasize the feeling of speed when it moves... And that was precisely the purpose of my seminar: how to make objects look/sound/feel like what consumers want them to be (solid, reliable, good...). Fascinating!