Tuesday, March 24, 2009
Where all Parisians shop
OK, it's not a very glamorous photo, but I realized recently that I never showed you this French institution: Monoprix. Monoprix (which means "one price") is a kind of big convenience stores where you can find everything, including food. The chain started in the 1930's during the crisis ; it was then copied by others such as Uniprix or Prisunic that have all been bought by Monoprix. When I was young, Monoprix was considered too cheap to offer good quality products but in the past 10 years or so, they started upscaling their offer. Now they have a much better image and even opened smaller outlets called Daily Monop' open daily (except on Sundays) until Midnight where the rich urban crowd buys its fresh organic precooked gourmet dinner!