Yesterday morning (Sunday) at the Pont d'Iena (the bridge that goes from Le Trocadero to the Eiffel Tower), I witnessed a pretty unusual scene: swimmers in the Seine! I was not there by coincidence though, only because a communication agency had organized the event and sent a press release to let the media know! This operation was in fact conducted on behalf of the ice cream maker Miko (a French brand that now belongs to Unilever) to "celebrate" the time change, leading up to summer). Pretty clever and fun. Dangerous and forbidden too! That is why they did not really swim, but really just splashed about ;-)
I read that Miko was founded by a spanish. In Spain we had also Miko Ice Cream (I loved them) but was only the same name (well, Miko France let to Miko Spain to use the same name and logos by 28% business actions). At least, Nestlé bought it and the brand disappeared.
ReplyDeleteDoes anyone know what it is happened with the CityDailyPhoto portal?
In Seine? Funniest title post ever, Eric!
ReplyDeleteOh, well! At least for a couple of weeks Paris was an hour closer :)
ReplyDeleteHappy Spring! It does not look warm enough to be in that water. I hope they were paid well!
-buzzgirl
swimmers in the Seine, celebrating clocks changing leading up to summer...dangerous and forbidden...operation conducted by an ice cream maker....media notified ahead of time....put all those puzzle pieces together and I think your title says it all!!!
ReplyDeletebtw - were samples given out????
Some people might become inSeinsed , it's so in Seine, but Seines Eric was on the Seine, he Seined us the news.
ReplyDelete..."Seinet" us the news seemed too legislative.
ReplyDeleteFrom the angle of this shot, it looks like you were in the water too! Or maybe you were?
ReplyDeleteIf you enlarge this one you can see great details, and I don't mean of the swimmers. Peeking under the bridge gives you some nice views across the river.
ReplyDeleteMurcia, people have been asking that question about the portal for several days now. There's something wrong with the site but I don't know where to ask the question.
Petrea your first line made me LOL!
ReplyDeleteAs far as the Seine goes, I love it but ewwwwww I would never stick even a toe in!
Petrea your first line made me LOL!
ReplyDeleteAs far as the Seine goes, I love it but ewwwwww I would never stick even a toe in!
Brrrrrr
ReplyDeleteAbout the portal : It's down due to a hacking problem (not of the portal in particular, but of the hosting company we use - cheap, obviously!)
ReplyDeleteIt was supposed to be back on this weekend, but it's obviously not...
I'll give you more news when I have more.
inseine indeed! What fun though!!
ReplyDeleteThanks, Eric for the news on the portal...and for all you do. Great angle for this shot, too, getting bridge, sharks, inflatables, reflections and bodies!
ReplyDeleteA bit chilly for me but I give them credit for splashing in the Seine. They are far braver than I would be!
ReplyDeleteThe men in Seine stayed freezing in the plain! Nice shot!
ReplyDeleteLOL Taipan. "I think you've got it!!" ;) They don't look that happy - I'm sure it was coooold. I hope they got paid well! Are those police looking on bemusedly from the left bank?
ReplyDeleteYes, it was cold! 6° c in the water...
ReplyDeleteThanks for the portal news, Eric. Now I have an answer for when people ask.
ReplyDeleteDid the swimmers enjoy an ice cream while in the cold water of the seine?
ReplyDelete@Eric Ah, you shouldn't have said anything and just let us believe that the average Parisian likes to ride dolphins to work ;)
ReplyDeleteEric, is that you on the left?? All the time in the gym has paid off!!
ReplyDelete