I just found out about this clever ad campaign they run ad the moment around the city town hall. They show shadows of people - to let us think that they died - with a message like "Philippe, 42, was late. He drove his scooter too fast". That's all. The "caption" says that there has been 64 lethal traffic accidents last year and 7 000 wounded. I may keep taking the metro after all! Talking about death I came across this dreadful site today.