Sunday, January 31, 2010
Stupid is cool!
It's a weird advertising campaign I came across today at the Palais Royal (well, Place Colette, to be more accurate). It promotes... Stupidity! Well apparently it's a little more subtle than that of course (according to what the messages say, stupid people take more risks than smart ones, which is seen as a positive thing). Intriguing and original. BTW, the clothes brand Diesel is behind all this (check this little video).