Friday, September 30, 2011
I always wonder how some brands manage to become so desirable that people suddenly all want to buy it! A lot depends on the money invested in advertising of course, but not only. Sometimes a little detail like a logo makes the difference... That's exactly what I thought when I saw this shirt at Old England at Boulevard des Capucines, near the Opera. I immediately thought of an American sportswear brand, but I found out that I was wrong. This logo belongs to Albert Arts, a brand that originates from... Nice, in the South of France. Sorry, I realize this post could have been written for a marketing blog, but the photo is nice too and... was taken in Paris!