Friday, September 30, 2011

French Clothing


I always wonder how some brands manage to become so desirable that people suddenly all want to buy it! A lot depends on the money invested in advertising of course, but not only. Sometimes a little detail like a logo makes the difference... That's exactly what I thought when I saw this shirt at Old England at Boulevard des Capucines, near the Opera. I immediately thought of an American sportswear brand, but I found out that I was wrong. This logo belongs to Albert Arts, a brand that originates from... Nice, in the South of France. Sorry, I realize this post could have been written for a marketing blog, but the photo is nice too and... was taken in Paris!

11 comments:

  1. Is this "I'd rather be playing football than working in the office and wearing this damned tie today"?

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  2. Oh: I heard that the term "madamoiselle" is under fire because Dominique Strauss-Kahn has people angry. What's the scoop on this from Paris?

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  3. Jeff, you reminded me of a T-shirt I saw earlier this week.

    "After Monday and Tuesday...even the calendar says - W T F" - in English, beyond doubt.

    A good one, Eric!

    Cheers!

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  4. Eric, you made my day with this photo...the logo is soooo energetic....I was so sad since I had to cancel my flight to Paris today because of flu, but now I am happy....November, here I come...

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  5. Christopher Bailey is really very clever and best advanced fashion designer and i really loves her stuff.

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  6. LOL That is really fun. I wonder if any men are secretly wearing these under their jackets and dreaming of playing football (soccer) while at work. Cute!

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  7. Really funny that you went to Old England yesterday and fell on this French brand! LOL Christie : I even hope they do ! I love picturing men (and women) with small secrets like that one! I'm sure some are really tempted to send the ball into the back of someone just to relax a bit... specially while they are at work of course...!

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  8. What a clever logo—brilliant idea to play into what guys would really like to be doing while they're at work in their suit and tie. Bon weekend, Eric!

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  9. Eric I love the logo. Though I am not sure I will ever be cool enough to wear this.

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