French Clothing
Friday, September 30, 2011 Publié par Eric Tenin
I always wonder how some brands manage to become so desirable that people suddenly all want to buy it! A lot depends on the money invested in advertising of course, but not only. Sometimes a little detail like a logo makes the difference... That's exactly what I thought when I saw this shirt at Old England at Boulevard des Capucines, near the Opera. I immediately thought of an American sportswear brand, but I found out that I was wrong. This logo belongs to Albert Arts, a brand that originates from... Nice, in the South of France. Sorry, I realize this post could have been written for a marketing blog, but the photo is nice too and... was taken in Paris!
September 30, 2011 12:30:00 AM GMT+02:00
real interesting post and pic
September 30, 2011 6:16:00 AM GMT+02:00
Is this "I'd rather be playing football than working in the office and wearing this damned tie today"?
September 30, 2011 6:20:00 AM GMT+02:00
Oh: I heard that the term "madamoiselle" is under fire because Dominique Strauss-Kahn has people angry. What's the scoop on this from Paris?
September 30, 2011 6:34:00 AM GMT+02:00
Jeff, you reminded me of a T-shirt I saw earlier this week.
"After Monday and Tuesday...even the calendar says - W T F" - in English, beyond doubt.
A good one, Eric!
Cheers!
September 30, 2011 11:34:00 AM GMT+02:00
Eric, you made my day with this photo...the logo is soooo energetic....I was so sad since I had to cancel my flight to Paris today because of flu, but now I am happy....November, here I come...
September 30, 2011 2:37:00 PM GMT+02:00
Christopher Bailey is really very clever and best advanced fashion designer and i really loves her stuff.
September 30, 2011 3:30:00 PM GMT+02:00
LOL That is really fun. I wonder if any men are secretly wearing these under their jackets and dreaming of playing football (soccer) while at work. Cute!
September 30, 2011 4:15:00 PM GMT+02:00
Really funny that you went to Old England yesterday and fell on this French brand! LOL Christie : I even hope they do ! I love picturing men (and women) with small secrets like that one! I'm sure some are really tempted to send the ball into the back of someone just to relax a bit... specially while they are at work of course...!
September 30, 2011 8:05:00 PM GMT+02:00
What a clever logo—brilliant idea to play into what guys would really like to be doing while they're at work in their suit and tie. Bon weekend, Eric!
October 1, 2011 12:01:00 AM GMT+02:00
Interesting looking logo.
Kris
October 2, 2011 6:44:00 PM GMT+02:00
Eric I love the logo. Though I am not sure I will ever be cool enough to wear this.