Saturday, April 07, 2012
It's Easter weekend in Paris, like in all Christian tradition countries (it's also Pessah the equivalent for the Jews) and tradition has it that children are supposed to look for Easter eggs in their garden (or apartment. A new site/mobile application called Urban Pulse took advantage of this period to organize a giant Easter egg hunt throughout Paris and promote their app. Principle? No proper "eggs" but QR Codes that can be found everywhere in town. If you flash the right one you can win Prizes, including a trip to NYC! I did not win... But I'm happy to support entrepreneurs!