I don't know if you have this in your own country but in Paris - and probably everywhere in France - some people had the idea of inserting advertising into Bistrot tables. The interesting thing is that the present advertiser (France Telecom) does not promote beer or soda but DSL lines! Of course some people (sorry only in French) disagree with this new (well not that new, it started in 1999) usage of advertising space but most of the people don't care. I have not been able to find any information on the price of a campaign nor on the breakdown of revenues, if somebody has the info...
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Another nice shot Eric, but imagine it's too cold (for me at least) to be sitting outside.
ReplyDeleteFound this place where people can vote for you:
http://www.photoblogs.org/profile/parisdailyphoto.blogspot.com/
Then click "Add to Favorites")
Hi Eric! I'm not sure if this advertising scheme would work here in the Philippines, with our culture you'd never see the bottom of the table with all the food on it! LOL!
ReplyDeleteHi Manuel! Thanks for the info above...just signed up :)
Rather creative,
ReplyDeleteinteresting, too!
Eric,
ReplyDeleteI found this article from 2000, so I imagine the prices have increased somewhat.
http://partners.nytimes.com/library/financial/columns/081500adcol-cafe.html
I see this here, but rarely see (if ever?) the toilet ads as in the states. (Back of the stall door.)
ReplyDeleteOh, and to Michael--they often have little outdoor heaters that heat up the outside area so you can sit! And many have a sort of plastic curtain to hold the heat in.
They may not heat their bathrooms in France, but they heat the Terrace.
I see this here, but rarely see (if ever?) the toilet ads as in the states. (Back of the stall door.)
ReplyDeleteOh, and to Michael--they often have little outdoor heaters that heat up the outside area so you can sit! And many have a sort of plastic curtain to hold the heat in.
They may not heat their bathrooms in France, but they heat the Terrace.
This is an interesting article, thank you for the info. I have to say, I do not particularly like this idea. I was already when I sawa ads on ski lifts in the French Alps. In the USA, ads are already overwhelming and I feel sorry to see that places like bistrots will have them.
ReplyDeleteThis photo, for me, represents the essence of being in Paris ... so who's looking down at the table anyway?
ReplyDeleteI agree, bea, commercialism is very overwhelming in the USA. It's hard to escape the constant barrage of advertising here. I often wonder if most don't find this intrusive or if they reluctantly accept it as inevitable. I'm sure it's just a matter of time before we see this here, too.
ReplyDeleteI would rather have a table without ads. The ad on the drink coaster is sufficient for me.
ReplyDeleteA table without ads is preferable, I think, but then again it gives you something to do (in this case, read) while you wait for your order. Nice photo, Eric, I can't wait to go back to Paris. I try to go to France at least once a year...I'm working on my French :)
ReplyDeleteHi Eric,
ReplyDeleteThank you for your blog. I love seeing pictures of the city I adore everyday!
The table advertisements here (California) are seen mostly in "mom and pop" diners and the ads are ususally from local small business - not large companies. As Mrs. B said, they even advertise on the walls of the bathroom stalls here! (Usually only in chain restaurants.) Americans tend to advertise anywhere there is a captive audience.
Advertising is everywhere here...telephone phones, all over the windows of little shops, and in laminated menu-style ads; these ads sit on your table and have everything from trivia to ads for doctors (there's a specific company that makes these ads and distributes them). I don't think they've made it to the finer dining places yet. It gives me something to do while waiting for my meal.
ReplyDeleteLooks inviting! I love it.
ReplyDelete