Friday, January 27, 2006
Welcome to Club Etoile
L'Etoile has been one of the trendiest clubs in Paris for a while. It is located near La Place de l'Etoile (no kidding?!) and organizes a lot of private parties for companies (there is not a single mobile phone that has not been launched there!!). The inside is OK - make sure you go to the inside terrace if you go there - but what I wanted to show you is how they use the outside wall of the building to promote their brand - or the one of their customers - at night. They use different colors, it is simple but pretty effective.