Tuesday, January 06, 2009
Revolution at France Televisions!
I know my British visitors will find it normal, but it may come as a surprise to the American ones (as for the others, I'd like to know), as of today, there will be no more advertising between 8 pm and 6 am on the French public television! Consequence: for the first time in 40 years or so (when advertising on TV was introduced in France) prime time programs started tonight at 8:35 instead of 8:50 / 55. It's only 20 minutes, but it makes a huge difference, especially for the private channels who are likely to lose market share... Some people say the Public television will lose too much funding because of this new rule, but I hope not, because, let me tell you, it's really cool not to have to wait for the advertising to stop before watching the programs.